Business and Marketing Insights FAQs

General Information

Business and marketing insights are observations about groups or categories of Liv Cellular customers. Insights developed in this program do not identify you personally.
No, insights are developed about groups or categories of customers and do not identify you personally.
Information used by the Business and Marketing Insights program includes:

  • Information about your wireless device including websites you visit
  • Information about your device location
  • Information about your Liv products and services and how you use them (such as data and calling features and use, and device types)
  • Information we get from other companies (such as gender, age range, and interests)

The Business and Marketing Insights program combines and analyzes this information in a manner that does not identify you personally to prepare insights for use by Liv and others. Liv may also share location information in a way that does not personally identify you so that others can produce limited business and marketing insights. For example, de-identified location information we provide could be combined with similar information provided by other wireless carriers to create traffic reports.

Most Liv Cellular consumer and small business accounts are included in the development of business and marketing insights. This includes mobile phones, tablets, mobile hotspots, netbooks and USB modems. Corporate, government and prepaid accounts are not included.

Business and Marketing Insights may be used by Liv and others who want to better understand customer actions in aggregate. For example, a company could find it valuable to understand the number of customers in different age groups who visited a website, used an app, or visited a retail store or stadium.

Yes, the location information that Liv collects from our network is not related to the location settings on your device. If available, we may also use location information collected from your mobile device.
Yes, if you don’t want us to use your information to develop business and marketing insights, you can tell us by visiting the privacy choices page in MyLiv.
We do not share information that identifies you personally as part of this program other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.
No. The Business and Marketing Reports privacy choices are separate from any privacy choice you have made relating to CPNI.